My Ballet Career Profile - Free Essay Example

Sample details Pages: 2 Words: 577 Downloads: 5 Date added: 2019/06/14 Category Management Essay Level High school Tags: Profile Essay Did you like this example? Ballet is an art most people are unaware of the difficulty and complexity of its routines. Moreso a form especially hard to teach to young children. But for the instructor Cathy McKay, it is her lasting legacy in life. Don’t waste time! Our writers will create an original "My Ballet Career Profile" essay for you Create order In the small town of Sulphur OK, a cozy dance studio, Cathy teaches her ballet classes several days of the week. The walls painted a pale yellow with black ballet barres bordering them. A single barre islanded in the middle. The south wall covered with several huge mirrors. Very good girls! Other side! Cathy exclaimed, wearing her usual black shirt and shorts, her fuzzy red hair in a messy bun. The young girls danced the combination, taking note of Cathys corrections. Cathy, who was approaching 70-years-old soon, pulled several students out. Remarking about their plie or Rond de Jambe before restarting the music. An hour and a half later I approached Ms. Cathy. I asked her to recall her childhood for me, and while sitting down, she told me about her family. My mother was an artist. she spoke; recalling that she was always drawing with her mother as a child. But her father, was an alcoholic. He wasnt a very hands on type of dad she said. Her father did not tell young Cathy that he ever loved her, or hugged her, until she was around 40-years-old. Around that time, Cathys older brother had been killed in a shipwreck serving in the Navy, and her entire family had wept. Yet Cathy, who recently became a Christian, faced his death. But now, her father was diagnosed with Lou Gehrigs disease and did not have much time left. Given the news of his disease, her Father accepted the Lord, and one day approached Cathy. Before he died, She spoke, he said, I love you; and Im proud of you. Cathy, began to tear up, but perked backup for me to continue. I then asked her about her ballet career. Her begin frustrations, and surprises about the art of ballet. As well as how she began. I actually was in college. she said with a smile. While in college Kathy had been painting and creating art. During which, a local dance instructor, loved one of her pieces. But as a college student she didnt have much cash to spare, so she then offered Cathy a deal. How about we trade? Her friend spoke about exchanging her art, for a summers worth of ballet classes. Cathy, who always wanted to take ballet since she was a child, wholeheartedly agreed. I was so excited when I began! Kathy remarked gleefully. Ever since then, Cathy has been dancing in countless ballets, theatre shows, and soon opened up her own ballet studio. With one more topic on my mind, I asked her a final question. For over 40-years Cathy has teaching, with thousands of students over the course of those years; and it all began with her love of dancing. But now, Cathy was going to retir e from ballet next year, and this was her final year teaching. I asked what she desired to leave behind for her students, from her lessons, but also from her life. Sitting at her desk filled with pictures of past and present students, she spoke to me with no hesitation. I want the legacy that I leave to be left in people like you [her students], and that I could introduce them into something they love [dance].

Philosophy Reflection - 1126 Words

For the past six weeks, I learned how philosophy has influenced the world globally. Learning how not only philosophy, but when human beings voice their thoughts with others, they receive a chance to change the world, even if one person speaks one on one, one person can change the world of one person. My belief in the power of language is strengthened by philosophy. This philosophy course has encouraged me to share my opinions that are not influenced by other peers or older adults, but to deeply reflect and research my beliefs and opinions. Looking at how philosophy has shaped United States, I am granted my gratitude towards the Constitution, and the democracy and freedom we now have, compared to other countries. My views of electronics†¦show more content†¦From my readings to research from Edutopia to literature courses, I have gained a deeper appreciation for language. In order to understand what one is speaking, a person needs to spend time listening to one’s language and before responding must reflect and analyze what the other said and how to respond. If a person wants to love another person they have to listen to their language in order to speak their language, and the core part of learning another language is by listening. According to Joan Blaska, author of The Power of Language: Speak and Write Using â€Å"Person First† the language people use shows one’s bias and prejudices. Beliefs and another’s performance fall under the influence of language. Blaska claimed â€Å" the degree to which children are able to perceive themselves as competent and worthy, or the opposite, is heavily influenced by the verbalizations used by their teachers...Studies have found that labeling of students does affect teacher expectations which in turn affects student progress†. People have heavy influence with their words, because of this, our language must be intentional in a way, that breaks down negative stereotypes and helps one gain empathy as well as seeing others capabilities. Communicating and reading others comments andShow MoreRelatedPersonal Philosophy Reflection Paper1203 Words   |  5 PagesFor the past six weeks, I learned how philosophy has influenced the world globally. Learning that when human beings voice their thoughts with others, they receive a chance to change the world, especially if one person speaks one on one, one personage can change the world of one body. My belief in the power of language is strengthened by philosophy. 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The paper will first give an overview of Confucius’ philosophy as it regards goodness to give context to the journey one must follow to achieve it. Then the paper will analyze the following passage in The Analects regarding the vigor and challenges of that journey: â€Å"The Master said, ‘[The task of self-cultivation]Read MoreReflection About Philosophy1030 Words   |  5 Pages Writing in and of itself is a form of art much like playing an instrument, the more you do it the better you will become. Thats at least what my very first writing teacher in school ever told me. I remember sitting down in my fifth grade classroom talking to my friends when our teacher Mrs. Johnson walked into the room and told us all what the class was about. And I truly believe that it was because of her and her teachings that I truly began to like writing. 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From my experiences, I have been able to determine that my teaching philosophy entails three tenets. Students should be ready for the world, no two learners are the same and a great teacher can inspire a student to do the impossibleRead MoreReflection Paper On Philosophy730 Words   |  3 PagesOver these past semester of college, my optimism regarding philosophy and taking a philosophy course has drastically grown. I have always been enthusiastic towards philosophy and willing to take the course; however, it never really occurred to me how influential philosophy actually is. As a result of taking a philosophy class, I have had a plethora of epiphanies and realizations about myself and have had the opportunity to develop my own opinions and philosophical beliefs. In this paper I am going

The Contribution to Economics of Each of the Following Free Essays

â€Å"Many Economists have tried to establish why the economy performs as it does and want to have a basis for predicting how the economy will perform when circumstances change†. (Nagel, S pg 1 1999) Economists are just people after all, who have lived through different times and experiences in their lives, thus leading to different values and views. George Bernard Shaw once said that â€Å"If all economists were laid end to end they would not reach a conclusion†,(cited in Mankin, Taylor 2006) In this essay we will look at what contributions each of the above economists have made, keeping in mind the era in which they lived . We will write a custom essay sample on The Contribution to Economics of Each of the Following or any similar topic only for you Order Now Reputed to be the father of â€Å"The Classical School† of economics, the Scottish born Adam Smith (1772-1790) was a supply side economist. â€Å"He attributed economic expansion to expanding production and trade with expanding demand as a by-product and consequence†(Jacobs, J 1985 p12) He promoted the invisible hand of free enterprise, which showed that individuals in pursuing their own selfish interest could benefit society. In other words, if people wish to sell, they must produce what others require at a price that they are prepared to pay. (Palmer. N, 1990). He also advocated the â€Å"Laissez-faire† approach, which means that the government should only get involved in the economy in order to raise monies for the upkeep of infrastructure, to sustain the legal system and to defend the country. In Smith’s book ‘An inquiry into the nature and causes of the wealth of nations’ which was published in 1776, he covered the previous two concepts as well as the division of labour and the function of markets. Division of labour was not a new idea but Smith believed it to be very important as a way of increasing wealth. According to Delaney, Smith established the 4 canons of taxation. â€Å"Firstly, the tax levied on each person should be related to the person’s ability to pay. Secondly, the amount of tax which a person must pay should be certain and clear. Thirdly, the manner and timing of payment of taxes should have regard to the convenience of the tax payer. Finally, the cost of collection should be small relative to the yield†. (2008) Another belief of Smiths was the Labour Theory of Value, which means the value of a product is equal to the value of the labour involved in its production. Delaney. N 2008). Smith believed that there was a distinction between productive and non-productive labour. Teachers, engineers and people with similar professions were considered to be non-productive as they did not produce goods for resale or create funds for reinvestment. Smith also introduced the â€Å"value in use† and the â€Å"value in exchange† of a product (the paradox of value). Twenty years after Smiths death his writings and theories were embraced by the next generation of writers and economists who established Smith as the founder of economic science. It has been said that before Adam Smith there had been much economic discussion, but with him it reached the stage of discussing economics. (Palmer, N) The classical school of thought was later developed and refined by Thomas Robert Malthus (1766-1834) and David Ricardo (1772-1823). Both were English born and were followers of Smith’s theories. Malthus is known for his famous â€Å"Essay on the Principles of Population as it affects the Future Improvements of Society† published in 1798. At this time in history the Industrial Revolution was taking place which meant more people were moving from rural areas into urban areas. Malthus saw many slums being created with food, water and sewage becoming a huge problem. In his essay, he laid out how the population would grow by a geometric progression, while food supply would only grow by an arithmetic progression. He identified that there should be a check on the growth of the population. These checks included positive checks which involved death through war and disease or preventative checks which meant people should have fewer children. He advocated the wages fund theory. The idea behind this theory was that payment to workers in excess of the subsistence level would lead to an increase in the size of the workers families thus causing the worker to be brought down to a subsidence level of existence. (Palmer) This idea dominated for over a century. It was very popular with employers as it allowed them to pay lower wages and to feel justified in doing so. He is linked with the theory of the â€Å"Paradox of Thrift† meaning that if people save consumption decreases, leading to over-production. To counteract this problem, he advised the government to spend monies on non-productive areas such as the building of parks in order to create the circulation of money and therefore stimulate demand. (Delaney) Malthusian theories are still relevant today in some areas of the LCD’s (lower developed countries) Like Malthus, Ricardo too accepted the wages theory and introduced the concept of â€Å"economic rent†. The idea behind this rent was â€Å"any payment to a factor of production above its supply price†(Delaney) For example during the Napoleonic wars, Europe turned to Britain for its food supply. This created huge demand and it became very profitable to produce food. In order to produce as much food as possible, landowners were now using less fertile land which had not been used before for food production. This increased the demand for land thus driving up the rent, especially the rent for the more fertile land. He thought that agriculture was very important and industry depended on it. Ricardo inspired by â€Å"Sutter’s† books developed the law of comparative advantage. This formed the basis of international trade. He believed in free international trade as it gets the maximum out of resources thus increasing income (Nagel) Karl Marx was born in Germany in 1818. He expressed his revolutionary socialist ideas in his two main publications the Communist Manifesto and Das Kapital. Marx basic economic beliefs were very alike the Classical economists, in that he supported a labour theory of value but his approach was completely different. Marx wanted things to change in such a way that would help to improve working conditions for the working classes. He did not believe in the â€Å"invisible Hand† and was more concerned with change and evolution throughout society. He believed communism would replace capitalism and that workers would have full control over all means of production leading to a more even allocation of wealth. He believed that the value of a good was the value of the amount of labour necessary to produce it. Therefore the value of goods produced by the worker was more than the wages paid to the worker, the difference being a surplus or profit to the employer. Marx argued that this was exploitation of the workers by their capitalistic employers. Believing that the capitalists were profit hungry, Marx stated that the demand for labour would amplify which would in turn cause wages to rise. The rise in wages above subsistence level would lower the capitalist’s profits therefore causing them to look for ways in which to lower their wage costs. Many employers would start introducing new labour saving machines in order to save money. As the machines would replace labourers this would lead to a rise in unemployment thus leading to lack in demand for goods produced. As more workers became deskilled and redundant their bargaining power for better wages weakened leading to a two tiered society namely â€Å"the proletariat† (working classes) and â€Å"the capitalists† classes. Marx believed that the working classes would rise up and overthrow the capitalists’ regime. The workers would then be in control of the factors of production. He predicted the emergence of oligopolies and trade cycles. Marx died in London in 1883. The introduction of maths to illustrate economic theory or as it is better known now as econometrics was introduced by the English born Alfred Marshall (1842-1924). He introduced the law of diminishing marginal utility and coined the term elasticity to describe the response of demand to the small changes in price. He put forward the well-know scissors analogy, likening the demand and supply to the two blades of a scissors interdependent on each other. He pointed out that there was a difference between the long run and the short run for production purposes. Recognising that in the short run at least one factor of production would be fixed in contrast to the long run where all factors of production were changeable. Marshall came up with the concept of quasi rent, which was economic rent earned by labour in the short run and which disappeared in the long run by the increase in the supply of that labour. He believed in a free enterprise economy with some government intervention for example the introduction of government controls and consumer education. Marshall’s theories were hugely influential; in fact his book the Principles of economics (1890) was the main textbook for students of economics up to the great depression of the 1930’s. (Delaney) John Maynard Keynes (1883-1946) was an Englishman who became one of the most influential economists of the twentieth century. â€Å"His influence on economics was so great that the boom the Western industrial countries experienced between 1945 and 1975 has been termed the â€Å"Age of Keynes†. (123HelpMe. com) Keynesian theory advocated the exact opposite to the Classical â€Å"Laissez-faire† approach. According to Delaney,R 2008, Keynes was a demand side economist, who stressed that economies could be regulated by government fiscal policy. He believed that budgetary policy should be the main economic instrument used in the control of the economy. During the Great depression, Keynes became the life saver of the American economy. His main objective was to come up with a solution for the mass unemployment during this terrible time. In his book The General Theory of Employment, Interest, and Money (1936), Keynes put forward that there could be equilibrium at less than full employment. He stressed that by increasing government expenditure in areas like public works, this could help increase total spending thereby helping to bring economic activity to the full employment level. (Palmer,N. 1990). Keynes also introduced the multiplier effect, which means the National Income would rise by some multiple of the initial injection of government expenditure. (Nagle, S 1999) Keynes developed the liquidity preference theory of interest rates and also explained that savings and investments were not always equal to each other. (Delaney, R 2008). Keynes theories are still relevant to this day. Milton Friedman was born in American in 1912. He tried to make economics more user friendly to the layperson. His theories were in direct opposition to Keynes. He wrote many books but his main publications were ‘Inflation, Causes and Consequences’ and ‘A Monetary History of the United States 1867-1960’. â€Å"His theories first attracted national attention in the 1970s, when the combination of inflation and stagnant economic growth — stagflation — undercut the dominant Keynesian policies of the post-war decades†. Friedman was a monetarist and he argued that monetary policy rather than fiscal policy should be the main tool used to control the economy. Monetarists believe that increases in the money supply results in an increase in prices rather than an increase in the level of output. They argue, like the classical approach, for no government intervention in the economy, that free-market forces should be relied on to bring the economy into equilibrium. He promoted privatisation of all government-owned or controlled businesses. Removal of inflation is a greater priority to the monetarists rather than the removal of unemployment. (Delaney) In 1976 Friedman won the 1976 Nobel Prize in economics. â€Å"An advocate of personal liberty, free markets, deregulation, and reduced government intervention in the economy, he has seen his ideas on issues as Social Security privatization, welfare reform, and school vouchers become part of national political debate†. How to cite The Contribution to Economics of Each of the Following, Essay examples

E-Commerce Advances in Marketing

Question: Internet marketing includes all the online activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity with increased market share. As a newly appointed SEO Graduate at BP Global, you are required to investigate how Internet market segmentation can be used as a marketing approach to target potential customers. identify how the eight elements of the business model can be used as a promotional strategy to reinforce BP Brand within the Oil and Gas industry. Answer: Introduction The current oil and gas industry has become much volatile and considering the dynamic business environment. It is not only essential for todays oil and gas companies to focus on offering distinctive products and services to customers, but also to market their products in a unique manner. This report is mainly focussed at investigating the use of internet market segmentation as a marketing approach for BP Global for the purpose of targeting potential customers. In addition to this, the report also details out the use of eight elements of the business model as a promotional strategy for reinforcing the BP brand in the Oil and Gas industry. Findings and Analysis Use of Internet Market Segmentation as a Marketing Approach to Target Potential Customers Internet market segmentation is a perfect grouping of corporate or potential private consumers and it is basically a simple group of internet customers that a business target to attain its market goals. In other words, it is a process of dividing the whole market into different groups of people who have similar needs. In this regard, the fruitful market segmentation that BP Global can utilize may include geographic segmentation, demographic segmentation, psychographic segmentation and behavioural segmentation in which the location is of prime importance (Robinson, 2014). Hence, it is highly recommended that BP global should distribute its internet customers geographically with the main aim to target potential customers. Apart from this, demographic segmentation includes the variables like age, sex, gender occupation, education and many other aspects while psychographic segmentation is set of factors like similar attitudes, lifestyles and values. In addition to this, behavioural segmentation uses occasions and degree of loyalty (Charlesworth, 2014). The above segmentation market can help BP Global to divide its customers on the basis of age, similar attitudes, likes, dislikes and gender. This would help to target particular customers who are in need of such products and have the ability to enhance the market share of BP without any kind of difficulty. On the other hand, some of the internet marketing strategies which BP Global can utilize in order to target potential customers may include: E- Mail marketing: BP can stay in touch with its customers through e- mails as customers can mail the company during their requirement of oil or gas so that services can be provided to them on time (Weaver, 2013). Social media marketing: This is one of the best platforms as it helps an organization to maintain healthy relationship between itself and its audience. This makes the users to trust an organization and this platform has the ability to represent BP as an honest and transparent company among its customers. For instance, with the help of Twitter, oil and gas professions can easily track industry conversations and remain on top of market trends with the effective use of hash tags. SEO (Search Engine Optimisation): Search engine optimization is one of the most cost effective ways to attract large number of customers towards the services of a company. it is evident that unpaid search engines usually get up to 70% of users clicks. Hence, BP Global can enhance its market share by updating the content regularly and popularizing the site with some relevant industry information. This would attract maximum number of users in order to use the services of company (Weaver, 2013). Digital Presence: it is also very fruitful to ensure the effective marketing strategy of BP Global as company can provide regular information to its customers with the help of this perfect platform. Also, company can inform about its regular and changing policies with the help of digital marketing (Bowen, 2014). Powerful Animation: A project description through an effective video or a fly- through video is an excellent example of how companies in the oil and gas industry such as BP Global can provide its consumers a deeper knowledge and understanding of their work. Use of Eight Elements of the Business Model as a Promotional Strategy to Reinforce BP Brand within the Oil and Gas Industry Value Proposition: This element of the business model is concerned with defining how the products or services of BP Global will fulfil the needs of customers. In order to use it as a promotional strategy, it is essential that BP Global should consider that merely concentrating and elucidating about the unique features of its products will not be enough to distinguish the brand in the competitive Oil and Gas Industry (Slaughter, Bean and Mittal, 2015). It is requisite that BP Global should emphasize the overall experience of using its products. The company should make it explicit to customers that its every brand has its own heritage and personality and how all the brands represent, exemplify or offer tremendous energy to its customers (Hassan, 2012). Revenue Model: In order to reinforce the brand, BP Global can use sales revenue model, in which products are sold online for the purpose of offering convenience to customers. The company can initially offer certain consumer products online to get better attraction of consumers in the oil and gas industry. To earn revenues from this mode, it is required that the company keep the prices of its products more competitive. Market Opportunity: The recent oil and gas market is ruled by international economic turmoil, aggressive competition, and mind-numbing price changes due to which to tap market opportunities, it is essential for BP Global to be in altering its business models. The OG landscape is prominently reshaped by a powerful emerging trend, i.e. the horror of climate change and a potent effort to trim down CO2 emissions as well as to reduce fossil fuels (Pwc, 2016). Therefore, to be a leading brand, BP has to take consequential steps for a sustainable business and operate successfully in a highly carbon-constrained world. In this regard, BP should reassess its business strategy so that the company can be refocused towards a sustainable environment. Competitive Environment: The competitive environment of BP Global is highly intense because of the presence of strong competitors like, Exxon Mobil Corporation, Royal Dutch Shell Plc and Chevron Corporation. These competitors have equally large business operations like BP. The revenue of Exxon in 2014 was $364.8 billion, while Shells was $419.4 billion and BPs was $353.57 billion (Agnihotri, 2015). This implies that these firms are largely profitable and thus, provide cutthroat competition to BP Global. Therefore, for reinforcing its brand, BP has to market its products in a unique and distinctive manner, the company has to adopt internet marketing mediums and it should price its products more competitively to be the leading oil and gas company. Competitive Advantage: BP Global can win over its competitors by introducing a superior product at lower price than its competitors. Most of the companies which are involved in oil and gas industry are focused on developing policies to utilise digital technologies and data analytics in order to transform the whole industry. BP can take the first mover advantage by updating the information and data of company digitally on a regular basis (Hana, 2013). Market Strategy: the foremost aim of any oil and gas company is to stay reliable and safe all the time and BP Global also runs on the same principle to keep all its operations safe and reliable. In context to this, the company can work to ensure competitive project execution with the main aim to deliver projects efficiently and safely (Ferrell and Hartline, 2013). Organizational Development: BP global mainly aims to work safely and maintaining a balance between capital discipline and quality execution in order to deliver value to its customers. Also, it makes sure to please its employees and satisfy them with fringes, work environment and other benefits. The organisational structure of BP Global is very strong and work effectively as it deals in trade natural gas, liquefied natural gas power and other natural gas liquids which needs complete supervision to avoid further risks Management Team: The management team of BP Global is really efficient in which Bob Dudley is the main Group Chief Executive and he has been working here since the year 2009 and he became the group chief executive in the year 2010. On the other hand, Dr Brian Gilvary is the Chief Financial Officer of company who fulfils his responsibilities perfectly. He has been working for the company since the year 1986. This shows that the management team of BP is very effective and works well for the welfare of company. Conclusion To conclude it has been mentioned that the above report has suggested effective internet marketing strategies and use of internet market segmentation for BP Global. It has been discussed that the company can use e- mail marketing, social media marketing, SEO, powerful animation, etc. for targeting potential customers. The discussion in the report has also elucidated the use of eight elements of the business model for strengthening the BP Global brand in its sector. References Agnihotri, G. 2015. A Closer Look At The Worlds 5 Biggest Oil Companies. [Online]. Available at: https://oilprice.com/Energy/Crude-Oil/A-Closer-Look-At-The-Worlds-5-Biggest-Oil-Companies.html [Accessed on: 29 July 2016]. Bowen, G. 2014. Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global. Charlesworth, A. 2014. Digital Marketing: A Practical Approach. Routledge. Ferrell, O. C. and Hartline, M. 2013. Marketing Strategy, Text and Cases. Cengage Learning. Hana, U. 2013. Competitive Advantage Achievement through Innovation and Knowledge. Journal of Competitiveness. 5 (1), pp. 82-96. Hassan, A. 2012. The Value Proposition Concept in Marketing: How Customers Perceive the Value Delivered by Firms A Study of Customer Perspectives on Supermarkets in Southampton in the United Kingdom. International Journal of Marketing Studies, 4 (3), pp. 68-87. Pwc. 2016. Oil and Gas Trends. [Online]. Available at: https://www.strategyand.pwc.com/perspectives/2016-oil-and-gas-trends [Accessed on: 29 July 2016]. Robinson, M. 2014. Marketing Big Oil: Brand Lessons from the Worlds Largest Companies. Springer. Slaughter, A., Bean, G. and Mittal, A. 2015. Connected barrels: Transforming oil and gas strategies with the Internet of Things. [Online]. Available at: https://dupress.com/articles/internet-of-things-iot-in-oil-and-gas-industry/ [Accessed on: 29 July 2016]. Weaver, J. 2013. Manager's Guide to Online Marketing. McGraw Hill Professional.